Your latest feature, Seven Veils, feels like something distinct with a clear vision. How are you able to keep finding that creativity within a system that is radically different from what it was 30 years ago?
Well, it’s just tough. I mean, honestly, it is really tough, and you end up making huge sacrifices. You defer, you invest in your own projects, and you hopefully find some people who are believing in that. But there has to be some sort of an upside as well. You just hope that you are finding that sweet spot. The issue that I have to deal with, personally, is that because I’m drawn to this notion of eroticism, then the genre I come closest to is erotic mystery or erotic thriller. So the films are then marketed that way.
I’ve told this story before, so forgive me if you’ve heard it. I’m sure you have, but for those who might not have, when we had the marketing screening for Miramax in New York, it was really eye-opening. Because after the screening, I actually had this meeting with Miramax, and you know who, basically saying, “Okay, look, everyone feels that they don’t know what’s going on, and so we want to have a voiceover where, at that shot where Christina’s walking into the club, she tells us how she ended up working at the club, and we understand where we are.” I said, “Well, yeah, that would totally eviscerate the movie, and I will not do that.” It was a marketing screening. It wasn’t like a test screening. And I was told, “If you don’t change it, we’re just going to put it straight to video. It’s not going to have a theater release.”
At that time, there were certain critics that if they took to something and wrote the right review, it could really shift the whole life of a movie, which happened in that case, so we were able to get away without adding in the voiceover, which I refused to do. But, wow, that was an eye-opener. Then the marketing, the way they were marketing it, I just hated it. It was exactly what I don’t want this film to be perceived as. And then the argument was like, “Well, look, the people who would see one of your movies are going to see it anyway,” which I’m not sure I even agree with, if it doesn’t have the right marketing.
Then maybe there are people who are going to see it, who wouldn’t see one of your types of movies, and maybe some of those people are going to like it, and you are going to grow your audience that way. Again, I just find that you have to maybe believe that, but it really means that even if you’re not making a film in a genre, it’s going to be marketed as a genre piece, and that almost creates a weird expectation. It is not the feeling I want people to have, which is discovery and mystery, and not that something is conforming to any sort of expectation.